diff --git a/backend/app/services/naver_finance.py b/backend/app/services/naver_finance.py
index 4c2ade3..2eef2ef 100644
--- a/backend/app/services/naver_finance.py
+++ b/backend/app/services/naver_finance.py
@@ -369,3 +369,51 @@ async def get_vix_index() -> Optional[Dict]:
     except Exception as e:
         logger.warning("VIX 조회 실패: %s", e)
         return None
+
+
+# ── 종목 펀더멘털(실적·컨센서스·목표주가) — 매수 스토리 기록용 (Phase 1) ────────────
+_FUNDAMENTALS_CACHE: Dict[str, Tuple[float, Optional[Dict]]] = {}
+_FUNDAMENTALS_TTL = 600  # 10분 캐시
+
+
+async def get_stock_fundamentals(stock_code: str) -> Optional[Dict]:
+    """네이버 m.stock integration API로 실적·컨센서스·목표주가 조회.
+
+    매수 시점 "스토리" 기록용(매매 판단엔 미사용 — Phase 1). 실패/타임아웃 시 None
+    (호출측에서 기술 스토리로 폴백). 10분 TTL 캐시.
+
+    Returns:
+        {"per","eps","target_price","recomm_mean"} 중 확보된 값. 없으면 None.
+    """
+    import time as _t
+    _now = _t.monotonic()
+    _c = _FUNDAMENTALS_CACHE.get(stock_code)
+    if _c and _now - _c[0] < _FUNDAMENTALS_TTL:
+        return _c[1]
+    try:
+        url = f"https://m.stock.naver.com/api/stock/{stock_code}/integration"
+        async with httpx.AsyncClient(verify=True, timeout=5.0, headers=_HEADERS) as client:
+            resp = await client.get(url)
+            if resp.status_code != 200:
+                _FUNDAMENTALS_CACHE[stock_code] = (_now, None)
+                return None
+            data = resp.json()
+        out: Dict = {}
+        for it in (data.get("totalInfos") or []):
+            k = it.get("key")
+            if k == "PER":
+                out["per"] = it.get("value")
+            elif k == "EPS":
+                out["eps"] = it.get("value")
+        cons = data.get("consensusInfo") or {}
+        if cons.get("priceTargetMean"):
+            out["target_price"] = cons.get("priceTargetMean")
+        if cons.get("recommMean"):
+            out["recomm_mean"] = cons.get("recommMean")
+        result = out or None
+        _FUNDAMENTALS_CACHE[stock_code] = (_now, result)
+        return result
+    except Exception as e:
+        logger.debug("[FUNDAMENTALS] %s 조회 실패: %s", stock_code, e)
+        _FUNDAMENTALS_CACHE[stock_code] = (_now, None)
+        return None
diff --git a/backend/app/services/trade_executor.py b/backend/app/services/trade_executor.py
index 91f23d3..0d34493 100644
--- a/backend/app/services/trade_executor.py
+++ b/backend/app/services/trade_executor.py
@@ -769,7 +769,43 @@ async def _execute_buy(
             )
 
         total_amount = Decimal(str(order_price)) * quantity
-        entry_reason = f"매수 신호: {', '.join(signals[:3])}. 점수: {score_val}점"
+
+        # ── 매수 스토리 구성: 기술 + 뉴스 + 실적 + 전망 (Phase 1: 기록 전용) ──────
+        # 주문은 이미 위에서 접수됐으므로 여기서의 펀더멘털 조회는 주문을 지연·차단하지
+        # 않는다(실패/타임아웃 시 기술 스토리로 폴백). 매매 판단엔 미사용.
+        _story = [f"기술: {', '.join(signals[:3])} (점수 {score_val})"]
+        try:
+            _ns = stock.get("_news_position_scale")
+            if _ns is not None and float(_ns) < 1.0:
+                _story.append(f"뉴스: 악재 감지 → 비중 {float(_ns):.0%}")
+        except Exception:
+            pass
+        if is_domestic:
+            try:
+                from app.services.naver_finance import get_stock_fundamentals
+                _fd = await get_stock_fundamentals(stock_code)
+                if _fd:
+                    _val = []
+                    if _fd.get("per"):
+                        _val.append(f"PER {_fd['per']}")
+                    if _fd.get("eps"):
+                        _val.append(f"EPS {_fd['eps']}")
+                    if _val:
+                        _story.append("실적: " + ", ".join(_val))
+                    _tp = _fd.get("target_price")
+                    if _tp:
+                        try:
+                            _tpv = float(str(_tp).replace(",", ""))
+                            _up = (_tpv / current_price - 1) * 100 if current_price else 0.0
+                            _outlook = f"전망: 목표가 {_tp}({_up:+.0f}%)"
+                            if _fd.get("recomm_mean"):
+                                _outlook += f", 투자의견 {_fd['recomm_mean']}/5"
+                            _story.append(_outlook)
+                        except Exception:
+                            pass
+            except Exception as _story_err:
+                logger.debug(f"[STORY] {stock_code} 펀더멘털 스킵: {_story_err}")
+        entry_reason = " | ".join(_story)
         success = order_result.get("rt_cd") == "0"   # KIS 성공 코드
         is_pending = order_result.get("rt_cd") == "1"  # 주문접수(체결 미확인)
         status = "COMPLETED" if success else ("PENDING" if is_pending else "FAILED")